The art show Avesta Art opened its doors for the tenth time. The clinker-shimmering old ironworks has been transformed from a sooty, rumbling industrial environment into a venue for art, history and technology. Since 2004 the collective name for this magnificent old ironworks is – VERKET.

The art show captures the Swedish concept art-style, that is to say various modes of expression. The ambition of the exhibition is to attract new groups of visitors at the same time as providing Sweden with an art attraction with and of international interest.

The Avesta Art exhibition started in 1995. Its very name is multifaceted. The art gallery itself is unique as it challenges each artist to create interplay – harmony or contrast – with industrial heritage’s austere material and monumental architecture. With artistic interpretations as an addition in a virtually undisturbed environment, industrial heritage is given a signpost of a unique sort. At the very heart of Avesta Art as concept and event is the dialogue between industrial history and contemporary art.

Avesta Art has been held in 1995, 1997, 1998, 2000, 2002, 2004, 2006, 2008, and – each year with well-known national and international artists participating. The first year it was artists working in Sweden. In 1997 and 1998 they were drawn from the Nordic countries. From 2000 onwards the catchment area spread to the whole of Europe. In 2006 artists from Iraq and Japan took part. Avesta Art 2008 expanded its horizons to include another continent – America. In 2010 we inited artists from Cyprus. From 2011 Avesta Art we be arranged every year.

The number of visitors during the three-month season has risen from 13,000 in 1995 to almost 20,000 in 2013 They have come from widely different backgrounds including people of all ages, those with great or little knowledge of art, experts and industrial workers, and all have been unanimous in their positive response